Anita (née Ugyan) Kobold is the company’s latest brand ambassador and a professional mountain climber. Anita has been on eight major mountaineering expeditions, including six to the high Himalaya. In 2009, Anita Kobold became the first Hungarian female to reach the summit of Mount Everest. The successful summit bid was her fourth such ascent of an 8,000-meter peak and made her the world’s 24th ranking female mountaineer in terms of 8,000 meter peaks. Although she -like the rest of the expedition- used supplemental oxygen to reach Everest’s summit, Anita Kobold plans to make another attempt in 2010 without the use of supplemental oxygen. In addition to her successful mountaineering career, Anita is also a successful endurance athlete who participates in marathons and ultra marathons. Less than 3 months after standing on top of the world and barely recovered, Anita Kobold finished the Ultra-Trail du Mont-Blanc CCC.